24 Hour Fitness Couples With The Biggest Loser for Fifth Consecutive
Season - Club Members Find Partners to Help Achieve Fitness Goals
During Season 5 of NBC's Smash Hit Show -
SAN RAMON, Calif. /PRNewswire/ -- 24 Hour Fitness members across
America have matched up with friends, loved ones and new
acquaintances to shed the pounds during NBC's The Biggest Loser
Season 5, which airs Tuesdays at 8 p.m. Eastern/Pacific. This year's
television program brings couples together to compete for The Biggest
Loser title and a grand prize of $250,000. To celebrate this theme,
24 Hour Fitness will encourage members to work out in pairs by
offering a special Biggest Loser Couples Training promotion during
the month of February.
"24 Hour Fitness is proud to continue its relationship with The
Biggest Loser for the fifth consecutive season," said Tony Wells,
senior vice president of brand marketing for 24 Hour
Fitness. "Training in pairs is a great way to get in shape fast and
stay motivated and 24 Hour Fitness is committed to helping members
change their lives in 2008."
Following up on the success of The Biggest Loser Six-Week Weight Loss
Program and tying into the couples theme for the fifth season, 24
Hour Fitness will launch The Biggest Loser Couples Training Program.
The program will offer members the opportunity to work out with a
friend or loved one for a special promotional rate while offering the
same great benefits of a personalized session. The bodybugg(R)
calorie management system, as seen on The Biggest Loser Season 4,
will also continue to play a vital role in helping club members stay
on track to reach their fitness goals.
"24 Hour Fitness is a crucial partner for The Biggest Loser and we
are excited to have them support this year's program," said Mark
Koops, executive producer for The Biggest Loser. "We're thrilled to
show our audience how they can succeed in weight loss by partnering
with friends and loved ones and by using 24 Hour Fitness' tools and
expertise."
For the fifth season in a row, 24 Hour Fitness is providing The
Biggest Loser with a state-of-the-art onsite gym at the ranch where
contestants live while competing on the program. 24 Hour Fitness has
outfitted the gym with cutting-edge fitness equipment, mats,
stability balls, and conditioning bands.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative
leader in the health and fitness industry, serves more than 3 million
members in more than 400 clubs worldwide. Founded in 1983 as a one-
club operation, 24 Hour Fitness pioneered the concept of making
fitness accessible, affordable and a way of life for everyone.
Supporting the communities it serves, 24 Hour Fitness sponsors the
2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi,
Shaquille O'Neal and Lance Armstrong foundations. Please call 1-800-
224-0240 or visit http://www.24HourFitness.com for more information
and to find the location nearest you.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser
offers severely overweight participants the opportunity to undergo a
radical physical makeover without any kind of surgery. Alison Sweeney
(Days of Our Lives) is back to host the fifth season of the series,
which challenges and encourages overweight couples to shed pounds in
a safe and recommended manner through comprehensive diet and exercise
as they compete for a grand prize of $250,000. The Biggest Loser
provides the 20 strong-willed, yet hopeful, contestants with
challenges, temptations, weigh-ins and eliminations until the final
contestant remains to claim the title of "the biggest loser." Each
team works out under the supervision of professional trainers Jillian
Michaels and Bob Harper.
SOURCE 24 Hour Fitness
