11 Jan 2008
DIDDY TURNS NEW SEASON OF MTV'S "MAKING THE BAND 4, SEASON 2" INTO A
BATTLE OF THE SEXES PREMIERING MONDAY, JANUARY 28TH AT 10PM ET/PT
Viewers Get Exclusive Sneak Peek at New Season During Preview Special
on Saturday January 19th at 1pm ET/PT
New York, NY (January 10, 2008) MTV's hit reality series "Making The
Band 4" returns for another exciting season on Monday, January 28,
2008 at 10pm ET/PT. The new band hand-picked by Diddy reunite, along
with the surprise solo winner Donnie, to begin their journey in the
music industry. But there's a new twistThis time around platinum
recording artists, and winners of Making The Band 3, Danity Kane join
the guys in the same house to begin working on their respective
albums. Can all this beauty and talent survive under one roof?
While the two groups race to see who will finish their albums first,
Making The Band fans can also enjoy all the drama that the show is
famous for -- from Diddy's infamous challenges to surprise hook-ups,
unexpected rivalries and more. Coming off of the excitement of the
highly rated season finale last summer, the new season follows the
guys as they take the next step to becoming established artists and
learn to work together as a group while living up to Diddy's high
standards. Viewers will also get reacquainted with Danity Kane as the
seasoned performers work on their second album.
MTV kicks off the new season with a Making The Band 4, Season 2
Preview Special, "Battle of The Sexes: A Making The Band First Look,"
on Saturday, January 19th at 1pm ET/PT, allowing viewers to catch-up
with the winners from last season -- Micheal, Robert, Brian Willie, Q
and Donnie -- as well as find out what Aubrey, Aundrea, D. Woods,
Shannon and Dawn from Danity Kane have all been up to since they last
saw them. Fans will also get an exclusive first look at the new
season and a glimpse at all the excitement and drama that's to come.
MTV.com, VOD, and MTV Mobile, will enhance the Making The Band 4
experience and further connect with the viewers by giving them
exclusive access and behind the scenes content with trailers, episode
recaps/follow-ups, cast profiles and interviews, remote control
blogs, photos, bios, and more.
The full season of the previous "Making The Band 4" ranked #1 in its
regular time period (Mon 10-11p) among F12-34 versus all cable
competition, reaching over 61.1 million total viewers (P2+), with
over 32.4 million from our P12-34 core. The live season Finale
of "Making The Band 4" earned a 3.19 rating and reached over 5.1
million viewers (P2+). The "Making The Band 4" Live Finale was the
most watched telecast for the night (Sun 8-11pm) across all of
television, even over-delivering the broadcast networks.
Sean "Diddy" Combs, Ted Iredell and Perry Dance will serve as
executive producers. Jacquelyn French is the MTV executive
overseeing 'The Making The Band' franchise. Francesca Spero is
Producer for Bad Boy Entertainment.
SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment
Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs
was recently declared "One of the Most Influential Businessmen in the
World" by Time Magazine and CNN. Combs, 38 oversees one of the
world's preeminent urban entertainment companies, encompassing a
broad range of businesses including recording, music publishing,
artist management, television and film production, recording
facility, apparel and restaurants.
Source: MTV Press Release
|