How to Look Good Naked" looks pretty good in Lifetime's view.

"Naked," an unscripted series in which Carson Kressley teaches women
of all sizes to love their bodies, became the female-targeted
network's most-watched reality series premiere ever in the key adult
demographics of 18-49 (868,000 viewers) and 18-34 (449,000) as well
as among women 18-34 (344,000).

Overall, "Naked" averaged 1.8 million total viewers in its debut at 9
p.m. Friday, according to Nielsen Media Research.

By comparison, Lifetime's now-defunct unscripted series "Cheerleader
Nation" -- which, like "Naked," received a big promotional push --
debuted to 1.6 million viewers on a Sunday (March 12, 2006) and drew
only 779,000 viewers when it moved to Fridays after three
airings. "Naked" also improved on "Nation's" premiere numbers in 18-
49 (858,000), 18-34 (403,000) and women 18-34 (291,000).

Following "Naked" were the premieres of the matchmaking
series "Matched in Manhattan" (9:30 p.m.) and the party-planning
programs "Top This Party: Orange County" (10 p.m.) and "Top This
Party: Las Vegas" (10:30 p.m.). None of the three matched "Naked's"
numbers, but Lifetime said they all improved on the network's women
18-34 performance by at least double-digit percentages compared with
the same time periods a year ago.


"Matched" averaged 971,000 total viewers and 208,000 in women 18-
34; "Orange County" pulled in 871,000 total viewers, including
291,000 in the demo; and "Las Vegas" averaged 747,000 total viewers
and 219,000 in the demo.

"These promising ratings are a wonderful way to start 2008," Lifetime
Networks president of entertainment Susanne Daniels said. "By turns
humorous, poignant and empowering, these series exemplify the
entertaining new reality programming direction of the network."

The network also said that myLifetime.com posted its highest single
week of traffic in more than a year, with a 32% increase compared
with the previous week.